Market coverage: depth beats breadth in behavioral intelligence
We don't claim global coverage with superficial data. Instead, we provide deep behavioral intelligence for European markets where we can guarantee quality insights. Real understanding requires cultural fluency, local platform access, and sustained data investment.
Current coverage map
Core markets with comprehensive data
Netherlands, Belgium, Luxembourg, United Kingdom, and Romania. These markets receive daily updates, deep historical data, and granular geographic precision down to neighborhood level.
Expanding markets with growing coverage
Germany, France, Austria, Denmark, and Sweden. Solid behavioral data with increasing depth. Major cities fully covered, regional expansion ongoing.
Selective coverage markets
Spain, Italy, Portugal, Poland, and Czech Republic. Strong data for major urban centers and specific industries. Coverage depth varies by region and sector.
Geographic granularity
Country-level patterns
National behavioral trends, cultural psychology patterns, and macro market movements. Useful for international strategy and market entry decisions.
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City-specific intelligence
Amsterdam differs from Rotterdam. Munich from Berlin. City-level behavioral analysis reveals local market dynamics invisible in national aggregates.
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Neighborhood precision
In core markets, we analyze down to district and neighborhood. Hyperlocal patterns matter for retail, restaurants, and local services.
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Industry coverage depth
1
Comprehensive coverage sectors
Industries with extensive data across all covered markets, providing deep behavioral insights and competitive intelligence.
Restaurants and hospitality: 2.3M establishments
Healthcare services: 450K providers
Retail and products: 1.8M businesses
Professional services: 890K firms
2
Growing coverage sectors
Industries with strong coverage in core markets, expanding to secondary markets with increasing data density.
Financial services: Major institutions covered
Real estate: Urban markets well-covered
Automotive: Dealerships and service centers
Education: Private institutions covered
3
Targeted coverage sectors
Specialized industries with focused coverage in key markets and segments, providing deep insights where available.
Luxury goods: Major brands and markets
B2B services: Enterprise and mid-market
Cultural and tourism: Major destinations
Technology: Software and services focus
Frequently asked questions
Which markets have the best coverage?
Netherlands, UK, and Romania have our deepest coverage. Belgium and Luxembourg also excellent. Coverage quality varies by specific location and industry.
How quickly can you expand to new markets?
Meaningful coverage takes 12-18 months minimum. We prioritize quality over speed. Rush expansion produces unreliable insights.
Do you cover non-European markets?
Currently focused on Europe where we can ensure quality. Better to excel in Europe than provide mediocre global coverage.
Can you provide coverage for specific cities?
Major cities typically have excellent coverage even in developing markets. Rural areas require market-by-market assessment.
How do you define "coverage"?
Sufficient behavioral data to identify patterns with statistical confidence. Coverage means reliable insights, not just data presence.
What about small towns and rural areas?
Coverage varies significantly. Some rural areas in core markets have good coverage; others limited. We assess case-by-case.
Can you accelerate coverage for specific needs?
Custom collection projects can enhance coverage for specific questions. Targeted collection faster than general expansion.
How does coverage affect pricing?
Markets with deeper coverage provide richer insights at similar prices. Limited coverage markets might require custom collection, affecting cost.
Do you plan global expansion?
Eventually, but current focus is European depth. Global expansion only when we can maintain quality standards.
How current is coverage information?
Coverage metrics updated monthly. Significant changes communicated to clients. Transparency about coverage limitations is standard.
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