We explain why your customers choose your competitors
Most businesses track what customers buy. We analyze why they choose. Our behavioral intelligence platform identifies the psychological and cultural patterns that drive customer decisions across European markets.


The problem with traditional business intelligence
You see the what, not the why
Sales data shows you lost a customer. Demographics suggest they fit your target profile. But neither explains why they walked past your door to spend more at your competitor.
European markets don't follow Silicon Valley playbooks
A strategy that dominates in Amsterdam fails in Bucharest. Not because of GDP differences, but because trust builds differently.
Your competition already knows something you don't
When a smaller competitor consistently wins premium customers despite higher prices, they understand a behavioral pattern you're missing.
How behavioral intelligence changes everything
Real behavior from real customers
We analyze millions of actual customer interactions, reviews, choices, and decisions across European markets. Not surveys about what people claim they want—actual patterns of what they do.
Patterns your industry analysis misses
When furniture stores and restaurants show correlated customer patterns in Amsterdam, that correlation reveals something about neighborhood psychology.
Cultural psychology that drives business
These aren't stereotypes—they're measurable behavioral patterns that determine business success across European markets.

Who uses behavioral intelligence

For product businesses
Understand why customers choose competing products—from FMCG purchasing patterns to artisanal craft preferences. We reveal the psychological triggers behind brand switching, price sensitivity, and product loyalty across European markets.
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For professional services
Discover why clients choose one lawyer, dentist, or consultant over another when credentials are similar. We identify the trust factors, communication patterns, and relationship dynamics that actually drive client selection and retention.
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For communities and institutions
Analyze collective behavior patterns for cities, regions, and organizations. From citizen satisfaction to economic development, we reveal the cultural and social dynamics that shape community decisions.
Learn moreThe Feelter difference
Every insight comes from statistical analysis of actual behavioral data, not focus groups or industry assumptions.
Each market analysis accounts for specific cultural, social, and psychological patterns unique to that geography.
Each analysis includes specific, implementable strategies based on the behavioral patterns we identify.
Start with a behavioral assessment
Most clients begin with a behavioral assessment of their specific market. We analyze your competitive landscape through a behavioral lens—identifying the psychological patterns that determine success in your exact context.
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